- About IIPS
- Academics
- Study @ IIPS
- Departments
- Centres
- Controller of Examination
- Programme
- Distance and Online Education
- Training
- Facilities/Services
- Resources
- Virtual Learning
- Digital Initiatives (MHRD)
- Notice
- Seminars / Workshops / Conferences
- Conferences
- Publications
- Seminars
- Sponsored Research
- Workshops
- Collaboration
- National
- International
- NEP 2020
- Admission
- Courses
- Admission Bulletin
- TIME-TABLE For Admission 2025-26
- Model Question Papers
- Programme Coordinators
- Fellowships
- Academic Calendar
- International Students
- Visa Information
- Administration
- Faculty & Staff
- Research & Publications
- Library
- Information
- Right to Information
- Vigilance Officer
- Annual Report
- Director's Report
- Cells & Commitees
- Cells
- Commitees
- Committees of NEP 2020
- Staff Walfare Committee
- Cultural Committee
- Internal Committee
- Purchase Commitee
- Students Academic Committee
- Student Research Ethics Committee
- Anti-Ragging Committee
- Institutional Review Board
- Social Media Committee
- Prevention of Caste-based Discrimination Committee
- Code of Conduct and Professional Ethics
- National and International honours, Awards, Recognition, and Medals
- Online Facilities
- Employee's Corner
- Memorial Lectures
- Convocation
- IIPS Newsletters
- COVID 19 Information
- Life @ IIPS
A STUDY OF E-COMMERCE AWARENESS AMONG YOUTH IN UTTAR PRADESH, WITH A SPECIAL REFERENCE TO VARANASI CITY
- Home
- A STUDY OF E-COMMERCE AWARENESS AMONG YOUTH IN UTTAR PRADESH, WITH A SPECIAL REFERENCE TO VARANASI CITY
Abstract Content (not more than 300 word, should include: Introduction, Objective, Methodology, critical findings & Conclusion):
This research investigates the landscape of e-commerce awareness among the youth in Varanasi City, Uttar Pradesh, with a particular focus on understanding their engagement with popular online platforms. Employing a descriptive and cross-sectional design, the study targets a sample of 100 participants aged 18-35, utilizing a convenient random sampling technique to ensure diversity across age groups, education levels, and income brackets. Data collection involves a structured questionnaire administered through online platforms, complemented by a review of secondary data from existing literature and reports on e-commerce trends in Varanasi City.
The study's scope encompasses an exploration of socio-demographic factors influencing e-commerce awareness and adoption, including age, education, and income. Various statistical tests will be employed to test hypotheses related to e-commerce awareness, engagement, and the impact of socio-demographics. Anticipated outcomes include a nuanced understanding of e-commerce dynamics in Varanasi City, insights into challenges faced by the youth in online shopping, and the identification of factors influencing their engagement. The study's findings are expected to contribute to the development of strategies for enhancing e-commerce experiences and addressing challenges specific to the youth demographic in this culturally rich region.
While the study acknowledges limitations, such as the relatively small sample size and potential biases in self-reported data, it aims to provide valuable insights into e-commerce awareness among Varanasi City's youth. The conclusions drawn from this research are expected to inform future initiatives and research endeavors aimed at fostering a more inclusive and secure e-commerce environment in Varanasi City and similar urban settings. Overall, this study adds to the ongoing discourse on the intersection of technology, commerce, and youth engagement in contemporary urban contexts.
Abstract theme:
In case of not been selected for oral presentation, do you want to be considered for the poster presentation ?:
No
Do you require financial support to attend the seminar ? (Not applicable for virtual meet):
Yes-full
Gender:
Male
Evaluation Status:
No